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Printing your ad on the back of postcard.
The U.S. Post Office regulations restrict what can be printed in each area on the reverse of the postcard.
See sample below of the reverse of one of our postcards showing where ad copy may appear.

Return address here.
Place indicia or stamp here.
Space for ad copy. (This box will not appear on the card. It is shown here to indicate the space available for ad copy.)
You can print your ad at the same time you address cards. Using Word Mailmerge you can even customize the ad for each recipient.
The bottom 5'8" is reserved for the bar code.
This area restricted to recipient address. (Addresses are machine read, so any other text in this area could be construed as part of the address.)
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